I almost went to law school because I love winning an argument, but over the last 8+ years, I found a better way to make my case: through color, type, and strategy. These days I design, art direct, and concept campaigns and brands end to end, for lifestyle, fashion, and consumer companies from scrappy startups to global retail.

What drives me is really helping brands feel less like "brands" and more like people. What sells me is working with ambitious founders and small businesses who get that the work has to look good and do its job. They know strategy, data, and collaboration are what make design actually work.

When I'm not designing or overthinking, I'm probably making a playlist that's way too long, having an unsolicited debate about why New York is objectively the best city, or digging through the back of a record store.