SYNOPSIS

Logic Vape is a vape company committed to meeting high levels of quality and safety standards across devices, flavours, and accessories.

Our team was responsible for creating out-of-home advertisements for Logic Vapes as part of a campaign to create more notoriety within the United States to follow their European success.

 The goal was to develop brand awareness and create something disruptive, memorable, and unexpected that would set the Logic Pro apart from other new vape companies. These digital advertisements and the print ads that follow were displayed across New York, in Times Square and in the Queens Midtown Tunnel.