PROJECT SCOPE
+ Email Marketing
+ Social Media
+ Paid Ads
+ Print
+ Art Direction
+ Web Banners
SYNOPSIS
HALO knows sleep – better, longer, safer sleep.
For 30 years, HALO has used their own exhausting experiences to dream up safe, effective solutions that have helped over 30 million families sleep better from day one.
I work with HALO Sleep cross-functionally to create assets for digital and print including art direction of our email marketing, organic & paid social, print products, and web banners.
Rebrand 2024
In collaboration with Creative Director Lindsay Grodin, the most recent rebrand was carefully crafted to incorporate a fresh new look.
HALO is transitioning to a more contemporary approach and was seeking a new aesthetic that reflected this shift.
REBRAND LAUNCH VIDEO
Internal Introduction for New Branding Reel: This reel was originally crafted as an internal introduction to our new branding. It has additionally been translated into Chinese and has been extensively featured across a wide range of marketing materials.
MISSION STATEMENT
“We create simple, innovative products that help turn sleepless hours into peaceful nights.”
Style Guide
Email Marketing
Social Media
New Instagram Highlights
KPI Reach + Engagement + Impressions
Data from 90 days after initial redesign and new social strategy
ACCOUNTS REACHED
1.1M
(+201%)
ACCOUNTS ENGAGED
37.9K
(+558%)
WEBSITE TAPS