PROJECT SCOPE
+ Email Marketing
+ Social Media
+ Paid Ads
+ Print
+ Art Direction
+ Web Banners
SYNOPSIS
HALO knows sleep – better, longer, safer sleep.
For 30 years, HALO has used their own exhausting experiences to dream up safe, effective solutions that have helped over 30 million families sleep better from day one.
I work with HALO Sleep cross-functionally to create assets for digital and print including art direction of our email marketing, organic & paid social, print products, and web banners.
MISSION STATEMENT
“We create simple, innovative products that help turn sleepless hours into peaceful nights.”
Rebrand 2024
Partnered with Creative Director Lindsay Grodin to craft HALO’s recent rebrand, blending a fresh, modern
aesthetic that reflects the brand’s shift toward a more contemporary and tech-centered direction.
Email Marketing
REBRAND LAUNCH VIDEO
Internal Introduction for New Branding Reel: This reel was originally crafted as an internal introduction to our new branding. It has additionally been translated into Chinese and has been extensively featured across a wide range of marketing materials.
Social Media
Social KPI Reach + Engagement + Impressions
Data from 90 days after initial redesign and new social strategy
ACCOUNTS REACHED
1.1M
(+201%)
ACCOUNTS ENGAGED
37.9K
(+558%)
WEBSITE TAPS
3,861
(+107%)
