PROJECT SCOPE
+ Email Marketing
+ Art Direction
+ Social Media
+ Video Editing/Content
+ Strategy
Creative Director: Lindsay Grodin
SYNOPSIS
HALO® is a baby brand that specializes in simplifying safe sleep.
Known for their popular SleepSacks® and BassiNest products, HALO has become the number one choice in hospitals nationwide, with over 1,700 hospitals carrying their products. They have received recognition from respected publishers like JPMA, BabyList, and The Bump. Recently, HALO has expanded their expertise into baby technology with the introduction of the SleepSure baby monitor.
I was part of the team that helped spearhead the inaugural baby tech launch with SleepSure.
SleepSure is a smart monitor that tracks 4 key measures in real-time; heart rate, rollover, skin temperature, and movement.
It's designed to make it easier to help your baby sleep better, which means you can sleep better too.
Paid Ads
Paid ads on Instagram and Facebook are crucial as they allow targeted reach, increased brand visibility, and the opportunity to drive conversions.
Branded Enhanced Content
Animated enhanced images for use on retailer websites such as Buy Buy Baby, Walmart, and Target
