PROJECT SCOPE

+ Email Marketing
+ Art Direction
+ Social Content
+ Web Design
+ Video Editing/Content

SYNOPSIS

The belief system of Aden + Anais lies in their simplicity, safety, and expression through style.

With versatile + organic prints, they bring depth to designs, inspired by the everyday stories and environments of modern-day moms and their littles. The ideal goal is to continue to keep this alive in the design strategy by staying contemporary, airy, and playful, while not overpowering the prints + letting them speak for themselves.

I work with Aden + Anais on an ongoing basis to create strategic and on-brand assets across all of their marketing channels, including web, social, and email.

Product Launches: Bedding

360 marketing campaign for bedding launch including: PWA homepage banners, web content, email marketing, and behind the scenes footage

Behind the scenes footage captured by me
Creative Director: Lindsay Grodin

Spring Summer 2023 Launch

Social Media

New Instagram Highlights

KPIs and Engagement Growth

The following highlights a snapshot of the growth and engagement we attained within a mere 3-month span

Misc. Email Marketing

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Hearst Digital